Ever wonder how a side hustle can turn into a multi million dollar jewelry empire? Meet Dana from Stones & Findings, one of the go-to suppliers for permanent jewelry artists! Not only does she offer supplies, Dana is also a jewelry designer, permanent jewelry instructor at PJX, and YouTube queen of welding tips and tricks!
In this episode, Dana shares how she started her business selling jewelry at markets to pay for tuition and how she grew it into a profitable wholesale brand. From smart spending and saving to investing in the right tools like her first welder in 2019, she spills her best advice for scaling a successful jewelry biz.
We also dive into ADHD and entrepreneurship, how gamifying your workflow and creating milestones can keep you motivated, and why stepping outside your comfort zone is key to business growth. Dana breaks down the importance of understanding the numbers game, whether it’s booking more pop-ups, reaching out to boutiques, or selling more bracelets, success is all about consistency. We also get real about the future of permanent jewelry! Is it just a trend, or is it here to stay? Dana shares how evolving with the industry through engraving, non-permanent pieces, and more can keep your business ahead of the curve. Plus, she shares her welding wisdom, including how to weld 26g, 28g, and 30g jump rings and her secret for welding chains without a jump ring!
Dana’s journey is proof that taking risks, failing forward, and stepping out of your comfort zone can lead to incredible success! Whether you're just starting or looking to scale, this episode is packed with insights, motivation, and must-know strategies for permanent jewelers. Tune in now and let’s talk all things permanent jewelry, business growth, and creative entrepreneurship!
