In this episode, we chat with Ashley Donnell, the powerhouse behind the Babe Standard, who taught at the Permanent Jewelry Expo (PJX). Ashley’s journey began with a passion for affordable, trendy jewelry, which later evolved into a booming permanent jewelry business. After founding the Babe Standard in November 2018, she added permanent jewelry to her offerings in January 2022, and now operates three brick-and-mortar locations in bustling areas with restaurants and walking centers.
Ashley shares the perks of having a physical store, like hosting cool events to offering unique services like Tucker hats, ear piercings, wide-brim hats, and a charm bar along with permanent jewelry. We also get into the nitty gritty of metal quality, and why being knowledgeable about your products is key to standing out!
When it comes to pricing, staying ahead of trends, and knowing the industry inside out, Ashley is a pro. She discusses her approach to finding great employees, emphasizing the value of hiring those with entrepreneurial dreams, as they bring fresh ideas and drive to the table. We also dive into the less glamorous but oh so important topic of waivers, insurance and setting clear expectations with customers.
We also chat about the Permanent Jewelry Association (PJA). The goal of PJA is to provide a space for continued education, best practices, and to set industry standards through live webinars.
Ashley’s advice? Don’t be afraid to jump in with both feet. Whether it's spending upfront on quality machines and chains or navigating the challenges of customer service, she’s all about learning as you go and growing from every experience.
Tune in for this conversation packed with insights, tips, and encouragement for anyone looking to shine in the world of permanent jewelry!
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