In this episode, we dive into the inspiring journey of Carol, the creative force behind Chained & Charmed from Utah. A mom of four and a passionate entrepreneur, Carol has been working with permanent jewelry for two years but officially launched her own business in June 2023. When Carol is passionate about something, she's all in—and her journey into the world of permanent jewelry is no different!
Carol shares how she initially started her journey with a friend but realized she needed something more fulfilling and creative to fill her cup. Starting and running your own business isn't easy, Carol gets real about the tech struggles, finding events, and balancing it all. But she believes everything has unfolded exactly as it should. Her entire family is part of the adventure! Her oldest 2 kiddos jump in by making charm bracelets and helping customers, turning this business into a family affair that’s packed with memories and valuable life lessons
Collaboration has been a game changer for Carol. She talks about the incredible support she’s received from other women in her area, joining a network group, and participating in collaborative photo shoots where everyone promotes each other's businesses. Initially, Carol hired help with social media but eventually took it on herself after learning the ropes. Starting at farmers' markets and splitting her inventory between two markets, she found reliable help which has helped her grow her permanent jewelry biz.
Her unique selection of chains and charms sets her apart from other Permanent Jewelers in her area. (No wonder her business is called Chains & Charmed!) and she’s excited about launching pieces on Etsy & has big plans for next year! She would love to host more home parties, where she enjoys the personal connections that come with them.
Carol's love for permanent jewelry is rooted in how it makes her feel put together and confident. She wants other moms to feel that way too no matter how hectic life gets. Her advice to other Permanent Jewelry owners? Find something that sets you apart and collaborate with other small businesses in your town!
Tune in to hear Carol’s story, her passion for creating meaningful connections, and her tips for growing a successful permanent jewelry business!
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